Thursday, June 04, 2009
How's Business?
I know some of you read this blog only for the business updates, and I know it's been a while. The truth is, May was a slow month, and the bills from re-stocking the inventory in April have arrived. Folks still buy plenty of guitar strings and drum heads, and the starter amps fly out of the store I'm told, but the high-end stuff mostly just waits for better times.
My partner has kicked into high gear with publicity and advertising. Most nights see him at the dining room table moving words back and forth a millimeter or so on Adobe Illustrator as he creates adds, bumper stickers, fliers, coupons. It seems like everyone should know about a music store that's been in town since 1951, but I met a local musician the other day who had never heard of the place. So our job now is just to get to know every musician in the county. Wish us luck.
When anxiety rises, I remind my partner and myself that every small business struggles in this economy, but we probably wouldn't have been able to buy a business in the boom times. Our goal is just to make it through this downturn, however long that lasts, to keep paying our bills on-time until the tide comes back in. In the meantime we still get to be part of the local music scene, and there is some awesome music here to be enjoyed.
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1 comment:
My heart is with you. Even GM isn't doing well in this environment. I'm sure you (plural you) are beginning to ad measurably to the music scene in Ithaca, because that is your natures.
Mom
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